Google AdWords remarketing
We use Google AdWords to advertise our website in Google search results and on third-party websites. For this purpose, when you visit our website, the so-called remarketing cookie of Google is set on your browser, which allows the automatic displaying of interest-based advertising using a pseudonymous cookie ID and information about your website visits. This serves the protection of our legitimate interests in the optimal marketing of our website according to art. 6 (1) 1 lit f GDPR that are overriding in the process of balancing of interests.
Any data processing that goes beyond that scope takes place only if you have allowed Google to associate your web and app browsing history with your Google account and to use information from your Google account to personalise ads that you see across the web. If, in such a case, you visit our website while being signed in to Google, Google will use your data together with Google Analytics data to build and define audience lists for cross-device remarketing. For this purpose, Google will temporarily join your data with Google Analytics data to build audiences.
Google AdWords remarketing is offered by Google LLC (www.google.com). Google LLC is headquartered in the USA und and is certified to the EU-US-Privacy Shield. You will see the up-to-date certificate here
. Based on this agreement between the USA and the European Commission, the latter has recognised entities certified to the Privacy Shield as those ensuring an adequate level of data protection.
You can disable the remarketing cookie via this link
. In addition, you can obtain information about the setting of cookies from the Digital Advertising Alliance
and accordingly adapt the settings of your browser.
Google Conversion Tracking
As part of Google AdWords, we use the so-called conversion tracking. If you click on an ad served by Google, a cookie will be set for conversion tracking. Cookies are small text files that the Internet browser stores on the user's computer. These cookies lose their validity after 30 days and are not used for the personal identification of the users. If the user visits certain pages of this website and the cookie has not expired yet, Google and we can recognize that the user clicked on the ad and was redirected to this page. You can set your browser so that you will be informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or in general, and enable the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website. Each Google AdWords customer receives a different cookie. The cookies can not be tracked through the websites of advertisers. The information gathered using the conversion cookie is used to generate conversion statistics for AdWords advertisers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, they do not receive information that personally identifies users.
Right to object
Although we have legitimate interests in using and storing "conversion cookies", we offer opt-out options. If you do not want to participate in tracking, you can opt out by opting out of the Google Conversion Tracking cookie through your Internet browser under User Preferences. You will not be included in the conversion tracking statistics. The storage of "conversion cookies" is based on Art. 6 para. 1 lit. f DSGVO. We have a legitimate interest in analyzing user behavior in order to optimize both our web site and our advertising.
Facebook Remarketing / Retargeting
There are remarketing tags on our pages which link to and are integrated with the social network website, Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA. When you visit our pages, a direct connection is made between your browser and the Facebook server via the remarketing tags (Facebook Pixel). Through this process Facebook obtains information about the pages you have visited with your IP address. In this way Facebook can match your visit to our pages to your user account. We can use the information obtained in this way for the display of Facebook ads. Please note that we, as the host of these pages, have no knowledge of the content of the data transmitted or the usage thereof by Facebook. Further information can be found in Facebook’s data protection statement
. If you do not want your data to be collected via Custom Audience, you can deactivate Custom Audiences here.
To prevent Facebook from assigning collected data to your user account on Facebook, please log out from Facebook before visiting our website. You can also completely prevent the Facebook plugins from loading by using add-ons to your browser, e.g. with the script blocker ‘NoScript
On the one hand, with the help of the remarketing tag (Facebook Pixel), Facebook is able to designate you as a visitor of our online offer as a target group for the display of advertisements (so-called "Facebook Ads"). Accordingly, we use the Facebook Pixel to display the Facebook Ads we have been sent only to those Facebook users who have shown an interest in our online offer or who have certain features (eg interests in certain topics or products visited by them) Web pages determined), which we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we also want to make sure that our Facebook ads are in line with the potential interest of users and are not annoying. With the help of the Facebook pixel, we can continue to understand the effectiveness of the Facebook ads for statistical and market research purposes, in which we see whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").
The use of Facebook Pixel as well as the storage of "conversion cookies" is based on art. 6 (1) 1 lit a GDPR. We have a legitimate interest in analyzing user behavior in order to optimize both our web site and our advertising.